Celebrating 10 Years of Nappy Cakes!

Wow… 10 years! It’s hard to believe that a simple idea born out of love for creativity and baby celebrations has grown into a full-fledged business bringing joy to thousands of new parents, baby showers, and nurseries across the country. While I celebrate this incredible milestone we would not be here without the continued support of my amazing customers, supporters, family, friends and my wonderful husband.

How It All Began

A decade ago, I crafted my first nappy cake for a cousin's baby shower. I wanted to gift something practical, beautiful, and memorable. That first creation sparked something in me—a passion for creating thoughtful, handcrafted and practical baby gifts. What started as a hobby at my small office table quickly turned into a small business, and here I am, ten years later!

The Journey So Far

Over the years, I've put hundreds of thousands of nappies into the tiers of nappy cakes (yes, over 100 thousand), tied miles of ribbon, ironed thousands of wraps and added countless little touches to make each cake special. I have designed and made every single nappy cake I have ever sold, expanded our product range and shipped to new places we’d only dreamed of before. Along the way, we’ve celebrated the arrival of so many beautiful babies with our customers and shared in their most joyful moments.

Some highlights from the last 10 years:

• Launched our online store (still can’t believe how far it’s come!)

• Created countless custom nappy cakes including Jeeps, boats, princess carriages, hot air balloons, motorbikes and so many more.

• Donated to charities

• Met the most wonderful customers who keep coming back for more (you know who you are!)

There have been lots of ups and a few downs along the way. Slow times, lots of late nights and burnout but I am so proud of all that I have achieved. I could not have done this without my amazing husband Matt, who helps me as much as he can with boxing of orders but most importantly the support and encouragement never stopped.

What Makes It Worth It

The best part of this journey? Hearing from our lovely customers who absolutely love when they gift or send one of our nappy cakes. Knowing we get to play a small part in welcoming a new life into the world is truly an honor. Every photo, message, and repeat order means the world to us. This business has grown because of the love and trust you’ve given us—and for that, we’re endlessly grateful.

Looking Ahead

As we look to the future, we’re excited to continue with lots of new designs on the horizon. Our mission remains the same: to deliver joy, one nappy cake at a time.

Thank You for 10 Incredible Years

From the bottom of our hearts, thank you for being part of this journey. Whether you’ve ordered once or a dozen times, shared our posts, referred a friend, or simply cheered me on—you’ve made a difference.

Here’s to 10 years of nappies, ribbons, and baby bliss.

With love and gratitude, Emma

Founder of Nappy Cakes by Emma

Emma